Highlights
The jewel of the collection
Among the most extraordinary pieces of the entire MAUTO collection stands out the Itala 35/45 HP of 1907, the car that won the legendary Peking-Paris automobile raid, covering about 16,000 kilometres through deserts, steppes and mountains in just over two months.
Driven by Prince Scipione Borghese with the journalist Luigi Barzini at his side, this Turin vehicle demonstrated to the entire world the extraordinary reliability of motor vehicles, opening a new era in the history of transport.
The permanent itinerary: a century of automobiles
The permanent exhibition itinerary develops over more than 19,000 square metres distributed across several levels, guiding the visitor through a chronological and thematic narrative of the history of the automobile.
It starts from the pioneers of motorised mobility - with extraordinary pieces such as the De Dion Bouton of 1896 and the legendary Itala of the 1907 Peking-Paris raid - to arrive at the most futuristic creations of contemporary design.
Temporary exhibitions and cultural events
The MAUTO is not just a static museum: its calendar of temporary exhibitions and events makes it one of the most dynamic cultural destinations in Turin.
Over the years it has hosted great retrospectives dedicated to the masters of automotive design, photographic exhibitions of international relevance and contemporary art installations that dialogue with the historic pieces of the permanent collection, creating visual and emotional short circuits of rare power.
Services, bookshop and restaurant
The visit to the MAUTO is made even more pleasant by a series of quality services designed for every type of visitor.
The internal bookshop offers a carefully curated selection of volumes dedicated to automotive design, the history of engines, photography and art, together with a line of exclusive gadgets and souvenirs.
It is the ideal place to take home a quality memento after the visit.
With a permanent collection of more than 200 cars from 80 manufacturers in 30 countries, MAUTO recounts more than a century of mobility history. It is not just a museum for motoring enthusiasts: it is a place where art, culture, society and innovation intertwine in a captivating story. Major temporary events, photographic exhibitions, art installations and educational activities make it a living, ever-evolving cultural reference point for the entire city.
Related experiences
The permanent route: a century of automobiles
The permanent display extends over more than 19,000 square metres on multiple levels, guiding visitors through a chronological and thematic narrative of automotive history. It begins with the pioneers of motorised mobility - with extraordinary pieces such as the 1896 De Dion Bouton and the legendary Itala from the 1907 Beijing-Paris raid - all the way to the most futuristic creations of contemporary design.
Each room is conceived as an immersive experience: scenography, careful lighting, multimedia installations and themed displays accompany visitors on a fully sensory journey. Among the absolute masterpieces of the collection are the Fiat 500 Topolino, symbol of post-war Italy, the majestic Rolls-Royce Silver Ghost, the sporty Ferrari 250 GT and the iconic Lancia Stratos, world rally legend.
A dedicated space is reserved for Italian design and the historic collaboration between the Turin industry and the great coachbuilders such as Pininfarina, Bertone and Ghia. These names have shaped the aesthetic taste of the entire world, and the museum celebrates their genius with a selection of models that have become timeless icons.
Temporary exhibitions and cultural events
MAUTO is not just a static museum: its calendar of temporary exhibitions and events makes it one of Turin's most dynamic cultural destinations. Over the years it has hosted major retrospectives dedicated to the masters of automotive design, internationally significant photographic exhibitions and contemporary art installations that dialogue with the historic pieces of the permanent collection, creating short circuits of rare visual and emotional power.
The museum actively collaborates with national and international cultural institutions, car manufacturers, universities and research centres. This partnership network guarantees an always fresh, stimulating programme. During the Salone dell'Auto di Torino and other trade events, MAUTO becomes one of the epicentres of the city's celebrations.
Beyond exhibitions, the museum regularly hosts conferences, book launches, film screenings and educational workshops for schools and families. The internal auditorium hosts high-profile cultural events, while the modular spaces can be rented for private and corporate events.
Services, bookshop and restaurant
A visit to MAUTO is made even more pleasant by a series of quality services. The internal bookshop offers a carefully curated selection of volumes dedicated to automotive design, motoring history, photography and art, alongside a line of exclusive gadgets and souvenirs. It is the ideal place to take home a quality memento.
The internal bistro lets you take a regenerating break in a modern, welcoming setting, with a culinary offer that showcases Piedmontese local products. The large windows looking out over the park and the Po create a luminous, relaxing atmosphere.
The museum is fully accessible to people with motor disabilities, with lifts, barrier-free routes and dedicated services. Audioguides in several languages are available, guided tours by booking for groups and families, and a museum app that enriches the route with additional digital content.
The collection's jewel: the Beijing-Paris Itala
Among the most extraordinary pieces in MAUTO's entire collection stands the Itala 35/45 HP of 1907, the car that won the legendary Beijing-Paris automotive raid, covering around 16,000 kilometres across deserts, steppes and mountains in just over two months. Driven by Prince Scipione Borghese alongside journalist Luigi Barzini, this Turin-built car demonstrated to the world the extraordinary reliability of motor vehicles, opening a new era in transport history. Seeing it in person, with the marks of time still imprinted on its bodywork, is a unique, unforgettable emotion.
The museum also preserves one of the rarest examples of the 1912 Fiat Zero, the first car designed for the Italian middle class, and numerous prototypes and concept cars that never reached production, testifying to the creative audacity of Turin designers. Every visit to MAUTO holds surprises and unexpected discoveries.