Casa Martini: Tour with Tasting of the Great Classics

Where Vermouth Is at Home: Welcome to Casa Martini

There is a place, just outside Turin, where the story of Vermouth is told through rare botanicals, vintage galleries and the unmistakable scent of century-old recipes. Casa Martini is far more than just a visit: it is a total immersion into one of the most iconic brands of made-in-Italy.

The guided tour leads visitors through the production facility, revealing the secrets of the carefully selected aromatic herbs and the processes that make every bottle unique. The expert guides share anecdotes, curiosities and behind-the-scenes stories of a tradition that has conquered the world.

The most awaited moment? The guided tasting of the brand's most representative products. A perfect finale for an experience that satisfies the eyes, the mind and the palate. At just 20 euros, it's one of the must-do appointments for anyone visiting Piedmont.

From history to the botanicals to the glass: the complete route

The tour begins with a fascinating walk among the aromatic herbs that go into Martini's secret recipes. Every plant has its own story, its own scent, its own role in creating a unique, unrepeatable blend. A sensory introduction that prepares the visitor to grasp the complexity of every product.

Next stop: the historic gallery, an authentic museum that retraces over 160 years of brand history. Vintage advertising posters, rare bottles and collector's items create a visual narrative of extraordinary intensity, capable of fascinating even those who are not spirits enthusiasts.

The visit continues with a tour of the production facility, where the expert guides explain every stage of the process, from the arrival of the botanicals to the final blending. An authentic behind-the-scenes view that gives a completely new perspective on what's inside every bottle.

The grand finale is the guided tasting: the brand's most iconic products are presented one by one, with pairings and tips on how to enjoy them at their best. A convivial, engaging moment, ideal for discovering new favourites.

With a 4.5 out of 5 rating confirmed by 139 reviews, this tour is among the most appreciated experiences around Turin. An afternoon that is truly worth every single euro.