Description
Where the Fiat Legend Was Born: History, Design and Passion on Four Wheels
Turin and Fiat are an inseparable pair: this city saw the birth, growth and transformation of one of the giants of the global automotive industry. The Centro Storico Fiat is where that story takes concrete form, between gleaming bodywork and posters from another era.
Highlights
Iconic Fiat cars
From the 3½ HP of 1899 to the Eldridge Mefistofele, the 525 SS and the 8V.
Vintage advertising posters
An extraordinary collection of original 20th-century graphic art.
Special vehicles
Discover the first Fiat tractor, WWI 18BL truck, the Littorina rail car and the G91 fighter jet.
Artworks and memorabilia
Including paintings by Felice Casorati and Lorenzo Delleani, plus scale models and posters.
It is not just a collection of cars: every object on display tells a piece of Italy, an era, a dream of mobility that changed the way millions of people lived. From the post-war models that defined a country to the icons of contemporary design.
With an entrance ticket of just 11 euros, this museum offers one of the most interesting value-for-money ratios in Turin. Whether you are a motoring enthusiast or simply curious, the Centro Storico Fiat knows how to capture your attention and never let go.
A unique collection of historic cars, memorabilia and vintage advertising
Stepping through the doors of the Centro Storico Fiat, you'll find yourself immersed in an exhibition that crosses over a century of automotive history. The most representative cars from Fiat's production are arranged with care, each with its own historical and narrative context.
The collection of vintage advertising posters is one of the most surprising elements: real graphic masterpieces that reflect the taste and aspirations of every decade. Applied art at the service of commercial communication, today fully recognised as cultural heritage.
The memorabilia and scale models complete the picture, offering a close-up look at prototypes, concepts and special versions that never reached mass production. Details that only a historic archive of this scale can preserve and showcase.
The museum is designed to be accessible to everyone: you don't need to be a mechanics expert to appreciate the beauty of the shapes, the care of the materials and the historic weight of every piece on display.
The location in the heart of Turin makes the Centro Storico Fiat easy to reach and easy to combine with a day of urban exploration, perhaps with a stroll under the city's arcades or a stop in one of its famous historic cafés.
Gallery
What's included
- Access to the Centro Storico Fiat
- Exhibition of significant Fiat automobiles
- Display of various vehicles including tractors, trucks, and aircraft.
- Artworks including paintings by Felice Casorati and Lorenzo Delleani.
- Accompanied tour
- Audioguida (non disponibile)
What's not included
- Audioguida (non disponibile)
Good to know
Important
- Esperienza non rimborsabile
- Valido 1 giorno
- Accesso prioritario tramite controllo di sicurezza express
- Accessibile in sedia a rotelle
Good to know
- Il cuore storico Fiat si trova nell'espansione originaria dei laboratori di Corso Dante, dove l'azienda è nata.
- L'edificio è stato progettato da Alfredo Premoli, rinomato esponente dello stile Liberty torinese.
- La struttura ha ospitato nel tempo un laboratorio di produzione e finitura, magazzino, garage, spazio espositivo e palestra.
- Il prezzo parte da 11€ a persona
- L'audioguida non è disponibile
Useful tips
- Abbina la tour di al cuore storico Fiat con una tappa al MAUTO — Museo Nazionale dell'Automobile, distante pochi chilometri: in gruppo formano il percorso motoristico più completo di Torino.
- In particolare nei weekend e durante i periodi di alta stagione turistica, acquista il tagliando online preventivamente per evitare attese all'accesso.
- Prima o dopo la tour di, concediti una camminata nel quartiere circostante: Torino offre portici, piazze e caffè storici a pochi passi, perfetti per prolungare piacevolmente la giorno.