Juventus Museum & Allianz Stadium Tour in Turin

Where the History of Juventus Comes to Life

There is a place in Turin where time is measured in scudetti, cups and memorable goals. The Juventus Museum is not just a museum: it is the beating heart of one of the most decorated football clubs in the world, contained in a space that moves you from the first to the last step.

Original trophies, iconic shirts, multimedia installations and memorabilia that have made the history of Italian and international football: every room tells a different chapter of a saga over a century long. Here you can touch with your hand the greatness of a team that has marked generations.

The tour of the Allianz Stadium completes the experience by taking you inside the arena where the most awaited matches of the season are played. Locker rooms, benches, players' tunnel: places normally off-limits that become accessible thanks to this special ticket.

With over 578 reviews and a 4.4 out of 5 rating, this is one of the most beloved experiences for those visiting Turin. Whether you are a die-hard fan or simply a sports and history enthusiast, the visit will not disappoint.

A journey through memory and present in the bianconero temple

The 29 EUR entrance ticket gives you full access to two distinct but perfectly complementary experiences. It starts with the Juventus Museum, a modern and engaging set-up that retraces the club's history from its origins to the present through objects, videos and interactive installations.

Among the museum rooms you'll find the official trophy collection, with the famous scudetti and European cups on display in all their splendour. The original kits of the most beloved champions, balls from decisive matches and historical documents make every visit an authentic journey through time.

The guided tour of the Allianz Stadium is the part that leaves even non-fans speechless. Walking the tunnel that leads to the pitch, sitting on the players' benches, exploring the official locker rooms: experiences that show what it really means to play at certain levels.

The visit is designed to be lived at your own pace, without rushing. Audio guides available in multiple languages accompany visitors throughout the route.

Located in the Juventus Stadium area in the north of Turin, the complex is easily reached by public transport. An experience worth every euro, regardless of which colours you support.